Birla SunLife in for Medical Insurance

Birla SunLife is looking for opportunities in the medical insurance market. Venkatesh Mysore, the country head-India of Sun Life Financial, the 26% equity holder in BSLI said that at the moment the company is looking forward to provide coverage in the form of riders for critical illness but there is scope of expanding and logically thinking medical insurance can fit in well.

However he did not mention when BSLI would launch its insurance product. The Vice President of the company, Mr. Vikram Kotak said that the company informed that the company provided 100% equity option to the customers. He also indicated that a study conducted among 1,1000 of BSLI’s customers showed that there was potential for short duration products like Gold Plus.