ICICI Planning Changes For Rural Areas

The bank, which has already established its hold both in the agricultural and non-agricultural sector in the rural areas, would modify certain urban products to suit the requirements of the farming community, ICICI Bank Senior General Manager Rajeev Sabharwal told reporters.

Sabharwal, here to give a briefing on the bank's follow- on public issue, which opened yesterday, said the lender was looking at financing of pre and post harvest activities, equipment, crop finance, insurance and savings, so that it could tap huge opportunities existing in the sector.

Besides, the bank would also offer products for Small and Medium Enterprises, he said. "The bank is well positioned to capitalize on the growth opportunities that are growing along with the Indian economy," Sabharwal said.